In order to get any attention on your Facebook page, you’re going to need to think outside of the proverbial box. You cannot just rest on your laurels, and work within the confines of traditional posts.
Many people sign up for social media and aren’t sure why they don’t see any traction. The reason why many people don’t get any sort of push forward is because they miss out on the fact that they need to post engaging, well thought out content.
Furthermore, there’s a schedule element to this, and well, most people don’t follow it. Making mistakes with social media is easy, as many just slide into a routine and stick to it. You need to do a lot more than the next guy if you’re going to get anywhere with marketing on Facebook, that’s for sure.
If you’re looking to figure out just how to engage people on Facebook, consider the following tips that are going to help you get moving forward with the most attention online.
These tips will help you find engaging content for your page, and will help you gain the upper hand in marketing to just about anyone on the site.
First Build Your Page
Before you get going anywhere, you need to build your page. No, not just the page itself, but rather the audience. You need to have a good-sized audience before you start implementing any of the tips that are to come.
When you build your audience, and you have the numbers on your side, you’ll start to see a slow increase in regards to your overall content. Your feed will start to proliferate with posts that other people are posting.
Make sure that you follow competition as well as individuals. You want to open up Facebook and have a lot of information coming at you. If you don’t, then you will not be able to see the bigger picture of information.
Building your page’s value will come through connecting with individuals, business, and more. This is going to pay off in the next step.
You don’t have a Facebook Fan page yet? Click the image to create a brand new page:
Your Own Feed
The first place to look into for engaging content for Facebook is your own feed. That’s right, your own feed is going to have a lot of gems, and it’s going to help you gain the upper hand fast.
When you connect with others, see what they are posting, and communicate with them properly. That means that you may see a great quote, or a picture that someone has posted. Your role here is to like it, and perhaps even re-share it.
You want to do this for two major reasons.
- Building Engagement – first, it builds engagement. You will be showing your audience that you’re not a bot, and that you’re a real person.
- Trust – the second thing that you’re going to do is build trust. When you are trusted by individuals on your page, they will buy, click, share, and contribute to your marketing efforts.
Your feed is a gem. If you look to what others are posting, you can build relationships that are going to pay off dividends down the line, so always watch out for what others are posting.
Google Trends For Up To The Minute Viral Content
As you look for options online, you’re going to find that there are a lot of websites that are talking about different things.
But which ones are the top topics?
That’s where Google Trends could help you out. This is a site that gives you the most up to date information about what topics and news stories are trending at any given time. They look at daily options as well as 24 hours, and more.
You could very well pick a topic that is going viral right now, and then post a few comments on your Facebook page, and then link the story. That alone will throw you into the “trending” loop that is on the right-hand side of the Facebook page.
This jump in popularity will not only keep your page relevant, it’s going to help you get free promotional consideration from Facebook. Done right, and often, you’ll be the “go to” news guy about your industry and about the world around you, and more people will follow you, interact, and share your stuff. This will pay off later on when you market your own products and services to them, as they’ll recall how often you’ve shared good posts.
Google Alerts For The Latest
Google Alerts is a well-kept secret amidst a lot of marketers today. This is a solution that allows you to get alerts every single day or week, sent to your email. When anything is updated in regards to your subject, or niche, you’re going to see stories that are directly related to what you want to post online.
If you’re looking at marketing topics, for instance, you could set an alert for news and blog updates that use phrases like “marketing”, “SEO”, and others. If there’s any news, updates, or posts that relate to that, you’ll see them in your daily email update.
That alert could give you a leg up on interesting topics, and news that others won’t post just yet, making sure that you’re posting relevant, engaging content for your audience. Done right, this could very well help you gain a lot of authority when posting about your niche market.
Look For Hashtags Across Social Media
One last tip that you can take with you today in regards to finding engaging content for your Facebook page is simple, look for hashtags across social media. Pick your favorite social site, and look up niche related tags. You’re going to be surprised by how much you can find just doing a quick search.
This will not only give you an idea for original content, but it can help you share what others have posted and give your audience fresh, new, engaging updates whenever you find cool stuff. It will inspire you as well, so always look for tags that are related to your industry and what you like overall.
I really hope this article will help you to find quality content to effectively engage your (niche) audience on Facebook. Start today with these Facebook post content ideas to Build, Grow and Monetize your fan page.