Niche Ideas – How to Find Low Competition Profitable Niches with the Keyword Planner

Finding your niche with google's keyword plannerAre you looking for profitable niches? Here you find an approach based on using generic words / terms which are not related to any market or niche. Words that you just can use anytime you want to lead you to non-competitive, but profitable niches. This is one way of Getting Niche Ideas, as part of this sites’ detailed Niche Strategy.

I know it’s difficult, especially when you are an Internet Marketing beginner. Some common niche-related-problems, that people face when starting out with internet marketing, are:

  • Finding a topic for a website;
  • Finding the right keywords to target, when trying to start up a new website, Facebook page, and /or YouTube channel. Words that rank you in the search engines (Google, Bing, etc.).

Basically, these issues are all related to the question How to Find a Profitable Niche with, at least, not too Much of competition.

But there’s more. Even people, who are more experienced, and / or people who already have picked a niche market, oftentimes struggle with:

  • Picking the right keywords for creating content (articles, videos, posts) that will help to rank in the mentioned search engines;
  • Finding low competition keywords for advertising purposes (Paid search, Banner advertising).

There are so many internet marketing experts (and so-called gurus), and there for so many different Opinions and Ways to succeed.[monitize-grid-duo id=”14″ location=”left” limit=”1″]





The low competition Niche Finding Approach explained

This method is based on:

  1. Using generic terms / words,
  2. Finding non-competitive keywords,
  3. Leading you to low competitive, but profitable (small) Niches in either small, or big markets.

To be very clear: We do Not start with (specific) words related to markets / niches, like weight loss, make money, mortgage, etc.. Starting out with these kind of high competitive keywords, will probably make you lose money. Why? Well, these words won’t help you to rank, and it’s also expensive to advertise in these markets / niches.

Why here?

I have tried a lot of different ways, to overcome the earlier mentioned problems. At, I only share what is working, in all kind of niches, for me.

The approach outlined below, is very suitable for:

  • Creating niche websites (I already have more than 10), Facebook pages, YouTube Channels;
  • Creating content (videos, articles, posts);
  • And online advertising.

Either in small markets, or in big markets, just using non-buyer, low competitive keywords to enter….

After you found a niche this way, you can monetize your niche with, for example Adsense, Affiliate Marketing, Cost Per Action Marketing (CPA), and /or your own products.

For this approach I was inspired by Marcus Campbell (as a former Blog Profits Network member) and Greg Cesar. Both are experienced internet marketing coaches, especially for topics related to niche finding, setting up (little) niche sites / blogs, as well as video marketing.


How does this keyword strategy work and How do you get started?

Well, we find niches by using a (3 step) Bottom Up Approach…. (going from generic to more specific words).

What do I mean?

Just choose generic words to start with. These are not related to any market or niche. From here we will narrow down, and look for more specific terms.

Let’s zoom in on the type of generic words that I use for finding nice little niches.


Step 1: Pick a Word / Term

At this point we have nothing in mind yet. Just pick a word, or come up with an alternative, which isn’t related to any market or niche: just a Generic Term.

The words are organized in groups, to keep an overview. There are many ways to do this. I often use phases like planning, doing, checking, and acting (based on the Deming cycle). What make people move, what are starting points (triggers), and results?

These words could help you in the process of finding keywords that designate niches:

  • Words that bring up emotions in people or that trigger a response/reaction in people (do, act, move, check):

Finding low competitive niches

  • Words related to planning (to move, do, act), and checking / evaluating (your moves):
  • Words that are related to and /or lead to people’s Goals, Needs, Desires, Wants, Wishes, and Interests:
Be, BecomeHappy
DoTrust, Secure, Protect
  • Words that are related to people’s (fear of) problems, what we don’t want:

Low competitive keywords



Or more specific variations:

  1. Words that implicate to start something (people want to move to next level):
How (to)Create
  1. Words that implicate an upward trend (move up), this could be either good or bad:
  1. Words related to stop something (people want to move away from fear, pain, and problems):
Get rid ofEnd
  1. Words that implicate a downward trend (move down), could be either good or bad:

It’s not a science. Feel free to come up with new categories and / or add your own words to the list.

That’s the way to learn and expand your niche finding skills.

Think about what could lead to What people Want (to Be, Do, Have) and / or What people Don’t Want! You can use nouns, plural, verbs, etc.

And also try Synonyms.

Realize that people are using these words every single day, when searching the internet.

These words Lead you to Problems, Needs, Interests, Wants, Desires, Fears, …….

That’s what (internet) marketing is about… Providing Solutions to your (niche market) audience!


Step 2: Analyze the Chosen Word / Term and related results

Use the Free Google Keyword Planner Tool to Analyze the selected Term / Word.

Type in the picked term. First search with the keyword option “broad” and find valuable information like:

  • the Number of Searches per month, performed on the internet by real people,
  • as well as the estimated Bid for using paid traffic,
  • and the Competition (High, Medium, Low)

It’s a good starting point to get an idea of what users want in a broad scale, and it tells you what is going on. Analyze the Results, to get a first impression:

  • You will see a lot of market / niches appear related to and / or in combination with, the chosen term / word.
  • Look for Needs, Desires, Wants, Interests, Problems, Fears, etc.. In the knowledge base you can read more about people’s needs.
  • Check out the number of searches per month. Don’t be afraid to target keywords with low search volume, too. Remember, it’s always better to be on page one for words that get a low number of searches, than on page 4 for terms getting 2500 searches. You will use more than one keyword, and over time those low searched words really add up.

For the words with high estimated bids (oftentimes also high competitive): check out the Adsense approach, meaning setting up an Adsense site (for words with high estimated bids) and several low competitive “satellite” sites, which will drive traffic to the Adsense (niche) website. It’s also possible to implement this AdSense strategy using one large(r) site (market level), for both low and high competition keywords (niches).

Try to experiment, and also use the “closely related” search option. Trial and Error will help you to grow and learn this process.

Did you find any interesting words / phrases (Niches) to elaborate? Note the Terms that match the first criteria (Searches, Needs & Desires oriented, low Competition). These could be a starting point to get to know your niche…

If Not:

  • Pick another word to check (Step 1).


Step 3: Zoom in on the Search Results and find more Combinations

Now we are going to Narrow down the search result(s), by using the option “closely related” keywords. You get all the available matches, using the exact words of the chosen word combination:

  • the Keyword Planner tool will give you more keyword ideas that you can use for your site, article, page, channel, video, ….

Analyze the Results, like you did in Step 2.

Did you gather interesting combinations of the words?

These gathered results (keywords) represent one or more Niches, to be more specific: niche Audiences. Yes it’s all about people.

Another great way to check out Low-Competition Long-Tail Keywords? Use the Google “allintitle:”-function.


Next Actions: Check the gathered results in more Detail

After the first 3 steps, we need to check the profitability of the niche(s) and the best traffic methods to use, based on a more detailed competition check.

All you have to do is, carry out the next 2 easy to execute steps of the Niche Market Research process:

Yes, It is possible to find Profitable Niches with these types of words, and starting an online business to earn money!

To your success.


Find out more ways to find a niche market…

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