Facebook is one of the most powerful websites online today. If you’re a marketer, you should be using it to your advantage. Many people don’t. Some do, but they aren’t getting a lot of results.
Why?
Well, the main reason is because they aren’t using the right things. That’s right, they aren’t using the right advertisement elements. Facebook today is a lot different than what it once was.
What you’ll find out today is that you’ll be able to gain the upper hand when you use this social media site.
How?
With the use of targeting options for Facebook ads.
What Is Facebook Advertising?
Facebook advertising is an interesting solution. It’s the social media giant’s way to make money. But not without giving marketers a lot of incentive. When you work with ads in this arena, you are going to be advertising directly to other people.
Advertising within the pages of Facebook is not difficult, but it’s also not free. When you sign up for this, you’ll have a variety of different options to choose from. You can put your ad in the timelines of people’s page, as well as putting ads on various areas of the website.
What’s really good about this type of marketing is simple, you can advertise without people knowing that you’re advertising to them. Believe it or not, you may be looking at ads right now, and not even know that someone is putting the back-end of Facebook advertising to work.
Simply put, the social media website lets you market to anyone, and everyone, and the tools that they give you are quite generous.
Targeting Individuals With Facebook Ads
The first thing that you should know about targeting individuals within social media is that you’ll be able to get a lot of free information. To explain this, consider what marketers need to know in order to be successful.
In order for a marketer to be successful, they need to know whom they are advertising to, their age, their location, what their likes are, what they don’t like, and a lot of little things that are hard to pull out of people.
Take for instance a car salesman. When you go to buy a car, the salesman will ask a lot of lifestyle questions, and they will try to figure out why you’re buying a car, and you’ll answer them in very specific areas. They’ll take that information and eventually sell you a car.
With social media, you can do the same thing, only you won’t ask questions. People that are using Facebook on a daily basis give up their information willingly. Facebook uses that information and gives it to marketers.
They give marketers the tools necessary to create custom audiences, and market to specific people based on demographics that others would have to ask and pull from people that visit their page.
Targeting individuals within the site is easy because the information about individuals are given away easily.
Facebook Custom Audiences and More
To further explain customizing audiences so that you can advertise within Facebook, consider that you can create databases of people to market towards based on several elements. For instance, you could enter phone numbers, usernames, email addresses, app user names, and much more.
This social website will take that information and it will match that with users that they have. Now, you can also take custom audiences and mirror them based on what other marketers have been pushed through.
Aside from customizations based on existing data, you could market based on just about anything you want. Let’s say that you wanted to promote a digital marketing project to individuals that were living in Culver City, California.
That’s right, you could target just the individuals that are using Facebook that live in Culver City, California, and even narrow that down more. You could narrow it down to those individuals, but only those that are 18 – 34 and happen to like comedy movies.
It’s that type of marketing demographic push that allows targeting options for Facebook ads to become your best bet to get people interested in whatever you’re doing.
The Clear Cut Benefits of Advertising With Facebook
This may all seem tough to work with. But let’s consider the benefits that come with advertising with Facebook ads. At first glance you may be overwhelmed by the number of options that you have within the advertising console. It’s there that the benefits begin.
The following are just some of the benefits that come with this site.
1. Targeting Galore
The first thing that you need to consider is simple, targeting. As mentioned above, you can target and micro-target based on nearly any question you may have about the audience that you want to market to.
Whether you want to market to adults, teenagers, or you want to focus on people living in certain areas, that like certain things, or that only go to events that are comedic in nature.
The targeting within Facebook’s advertising console is derived from information that people willingly give you.
2. Low Cost
Perhaps the next best benefit about advertising is simple, it’s low cost. You could set up a budget as low as 5 dollars.
You could get it spent through PPC (pay per click) or CPM (pay per 1,000 impressions).
Compared to other advertising options, you’ll find that low cost advertising platforms with the power of Facebook are rare, and when you find them, it’s expensive. Comparing alternatives will show you that you need to spend a lot of money.
3. Easy To Use
The last benefit that you should know is simple, it’s easy to use. Facebook has two major types of marketing consoles. They have the fully automated, where you work with answering a few questions and launch your campaigns, and the option where you pick everything. If you’re a beginner, go with the automated solution. If you’re not a beginner, then go with the manual solution which will help you gain the upper hand.
Exploring all the Facebook ad targeting options is going to take a lot of time. No matter which side of the experience element you’re on, you’re going to find that there’s a lot of things to explore.
But the good news is this, the social site lets you customize advertising that pays off fast. Marketing becomes easier when you can put your ads in front of specific people, and the most specific options found today are within the confines of this social media site. Test it today, and you’ll find the above to be true.
To be honest; to save Time I bought Wilco de Kreij’s (founder of Connectio) interest-based ads targeting tool for Facebook. It’s called Connect Explore.
This interest targeting tool helps me:
- To find way more Highly Related Interests to Target in a matter of minutes;
- To easily add those Interests to my Ads Account from the Dashboard. I am able to break down the statistics for each of those interests separately, without having to create a single split test;
- This tool is a real Time (it takes less time to research and no split testing is needed) and money Saver (cut your Ad spends).
Check out the video below.
Find out more and / or watch a demonstration of this interest targeting tool for Facebook Advertising.
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To your success!